Katie Kime Print Launch
While working for Katie Kime, I got to be a part of developing the concept for a new toile print, Apres Ski. I worked with my team to create a moodboard and vibe to give to the artist who drew the print. Once we were given the print, we set to work to implement the print on to each product, ensuring products were ready for print production as well as set up correctly in both pdp mockups as well as lifestyle mockups* to use for ads, emails and website.
*Examples attached below are the specific mockups I personally designed..
360 CAMPAIGN
The concept for this project is to show a layout of a brand’s ad campaign through the use of ads designed for environmental systems, printed ads and social media campaigns.
For the brand, I created a skin care company and chose branding colors, slogans and motivating call to actions for the driving message of the ads.
I then decided on design elements that would define the campaigns (such as the color palette, the use of wave shapes and frames for photos and text hierarchy) and from there began to build the ads.
Hugo Boss Campaigns
For this project, I got the opportunity to be involved in the building the campaign for the Hugo Boss x NFL collection. This 360 campaign included designed assets, for social, print ism, email and web for over 12 teams variants of merch within the collection.
I designed the logo lockup for the main campaign as well as each individual team’s collection with Hugo Boss.
