HI THERE!

I’m Allie Jeffers, a Creative Director and Graphic Designer based in Austin, TX. I got into design through storytelling—starting in photography and marketing—where I learned how visuals communicate emotion and shape how people connect with brands. That foundation led me into graphic design and creative direction, where I now focus on building thoughtful, cohesive brand experiences.

I’ve worked across CPG and omnichannel brands, leading creative from concept through execution and helping ensure consistency across every touchpoint. My experience includes:

• Leading 360° campaigns across digital, social, email, web, and retail

• Designing scalable brand systems for CPG and DTC brands

• Creating performance-driven creative for paid media and lifecycle marketing

• Designing packaging and physical products that extend the brand beyond the screen

• Building UI/UX experiences that feel intuitive and on-brand

I care about balancing strategy and storytelling—design that looks good but also works hard. Whether it’s a homepage, campaign, email flow, or packaging on a shelf, my goal is to create brand experiences that feel clear, intentional, and memorable, and that people want to come back to.