HI THERE!

I’m Allie Jeffers, a Creative Director based in Austin, TX, focused on building brand and performance-driven creative for CPG and lifestyle brands.

I got into design through storytelling, starting in photography and marketing, where I learned how visuals shape how people feel and how they respond to brands. That foundation eventually led me into creative direction, where I now focus on building cohesive creative that supports both brand growth and real business goals.

I’ve worked across in-house, agency, and omnichannel environments, leading creative from concept through execution and making sure ideas translate clearly across every touchpoint.

My experience includes:

• Leading 360° campaigns across paid social, email, web, and retail

• Creating creative systems that can scale across channels

• Developing performance-focused creative for paid media and lifecycle marketing

• Designing packaging and physical products that extend the brand beyond digital

• Building UI/UX experiences that feel intuitive and aligned with brand goals

I care about balancing strategy with storytelling and creating work that looks strong, communicates clearly, and performs well. Whether it’s a campaign, homepage, email flow, or product on a shelf, my goal is to build creative that feels intentional, works hard, and helps brands grow!