The concept for this project is to show a layout of a brand’s ad campaign through the use of ads designed for environmental systems, printed ads and social media campaigns.

For the brand, I created a skin care company and chose branding colors, slogans and motivating call to actions for the driving message of the ads.

I then decided on design elements that would define the campaigns (such as the color palette, the use of wave shapes and frames for photos and text hierarchy) and from there began to build the ads.