Brand Identity & Direction
Plant People X Purple Mattress
For this project, I worked with client to develop a faux product in collaboration for an April Fool’s post.
I utilized ai, illustrator, and after effects to create the final assets, creating a “gummy”, a mocked up packaging of the product, a 3d animated shrinking character and animation of product in action.
Brand collaboration- social
Animation made with FreePic and Midjourney
MANDO
cross- channel product launch
For this project, I assisted in the development of product launch direction, designing type and color guides, icon assets and final assets to implement across brand channels ranging from web, email, social and display ads to promote new scent, Cedar Grove.
Plant People
cross- channel brand extension
For this task, I created static display ads for brand’s Instacart placement featuring new product WonderHydrate.
Utilizing branded campaign images with ai tools to extend and best optimize images for each ad.
Hugo Boss
NFL Collection Brand collaboration
For this project, I got the opportunity to be involved in the building the campaign for the Hugo Boss x NFL collection. This 360 campaign included designed assets, for social, print ism, email and web for over 12 teams variants of merch within the collection.
I designed the logo lockup for the main campaign as well as each individual team’s collection with Hugo Boss.
