Campaign & Integrated Systems
Email Retention
Brand: Hugo Boss
Role: Lead Designer
Channels: Klaviyo, email retention
Project: For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy.
Objective: Create a bold, high-impact BFCM visual system that could scale seamlessly across paid, social, and email channels while driving urgency, clarity, and conversion in a way that felt unmistakably Mando.
Email Retention
Brand: Tuft & Needle
Role: Lead Designer
Channels: Klaviyo, email retention
Project: For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy.
Objective: Create a bold, high-impact BFCM visual system that could scale seamlessly across paid, social, and email channels while driving urgency, clarity, and conversion in a way that felt unmistakably Mando.
Email Flow
Brand: Novus Shoes
Role: Lead Designer
Channels: Klaviyo, email retention, Shopify, web
Project: In a specific project, I got to spearhead the layout and design of an entire email flow of automated emails for a shoe brand. Using a brief provided, I designed each one in Figma and presented to client.
Objective: Design a cohesive, conversion-focused automated email flow that translated the client brief into a clear, engaging lifecycle experience aligned with the shoe brand’s visual identity.
Email Retention
Brand: Fellow
Role: Lead Designer
Channels: Klaviyo, email retention
Project: For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy.
Objective: Create a bold, high-impact BFCM visual system that could scale seamlessly across paid, social, and email channels while driving urgency, clarity, and conversion in a way that felt unmistakably Mando.
Product Launch
Brand: Mando
Role: Lead Designer
Channels: Omni-channel digital + social campaign
Project: For the Cedar Grove scent launch, I built the creative direction around an earthy, grounded look inspired by natural textures and warm, outdoorsy tones. I developed the moodboard, set the palette and typography, and designed custom scent icons to help communicate the fragrance notes in a simple, elevated way. I designed the full suite of assets—performance ads, social content, email graphics, and the website hero—keeping everything cohesive and rooted in the Cedar Grove story.
Objective: The goal was to introduce the new scent with visuals that felt rich, natural, and premium while still driving clarity and conversion across channels.
360 campaign
Brand: Mockup
Role: Lead Designer
Channels: 360 brand launch, design exercise
Project: For this project, I developed a conceptual skincare brand and designed an integrated ad campaign to explore how a cohesive visual system can scale across environmental placements, print, and social media. I defined the brand’s identity from the ground up—including color palette, messaging, slogans, and calls to action—then established a consistent design language using elements like wave-inspired shapes, framing devices, and clear typographic hierarchy. These foundational decisions guided the creation of campaign assets that demonstrate consistency, clarity, and adaptability across channels.
Objective: Create a unified campaign system for a skincare brand, defining visual language, messaging, and layout principles that scale across multiple advertising channels.
