digital performance
Mando Black Friday 2024
For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy. The goal was to create fast-grabbing, high-impact visuals that felt unmistakably Mando while driving urgency and conversion throughout the sale
Mando Spray launch
For the Mando Scent Launch, I set the visual direction from the ground up—building the moodboard, defining the palette and type, and creating a custom icon system to highlight product benefits. I designed all campaign assets across platforms, from performance ads to the site hero, keeping everything cohesive and unmistakably Mando. The goal was to introduce the new sprays with clean, fresh visuals that felt elevated while still driving clarity and excitement.
Mando Scent Launch
For the Cedar Grove scent launch, I built the creative direction around an earthy, grounded look inspired by natural textures and warm, outdoorsy tones. I developed the moodboard, set the palette and typography, and designed custom scent icons to help communicate the fragrance notes in a simple, elevated way. I designed the full suite of assets—performance ads, social content, email graphics, and the website hero—keeping everything cohesive and rooted in the Cedar Grove story. The goal was to introduce the new scent with visuals that felt rich, natural, and premium while still driving clarity and conversion across channels.
Mando Mini Collection
For the Mando Mini Collection launch, I partnered with another designer to shape the core concept and visual direction. I created all campaign dotwacks and designed the cross-channel assets—performance ads, social, landing page updates, and email graphics. The final look is clean, bright, and product-forward, highlighting the “mini” format in a way that feels fun, portable, and distinctly Mando.
Mando Social Performance
I supported the Mando and Lume creative team by pulling inspiration, shaping concepts, and developing them into high-performing, on-brand social ads. From early moodboards to final designs, I translated ideas into a cohesive visual voice — blending bold branding with educational, conversion-driven copy. Every ad in this section was fully designed by me, with a focus on creating scroll-stopping visuals that both teach and engage.
