UX & Experience Design
Homepage design
Brand: Etoile
Role: Lead Designer
Channels: Shopify site ideation & launch
Objective: Design a homepage mockup that establishes the brand’s visual identity while showcasing an engaging, conversion-minded layout that guides shoppers toward purchase.
Pdp page
Brand: Vitality
Role: Lead Designer
Channels: Shopify site redesign, a/b test
Objective: Increase PDP conversion by redesigning the product gallery to improve clarity, hierarchy, and user engagement.
Blog Page
Brand: Mockup
Role: Lead Designer
Channels: Web blog page template
Objective: Design a web page that demonstrates how editorial content can seamlessly integrate shoppable experiences for customers.
Ridge Design Systems
Brand: Ridge Wallets
Role: Contracted Designer
Channels: Shopify site ideation & launch
Objective: Create a mockup of design systems within Figma exhibiting the use of library systems, components and prototyped content blocks.
