Digital & Campaign
Plant People
LinkedIn Announcement Images
Mando
Black Friday 2024
Spray launch
Mando
Mando
Mini Collection
Email Design
selected work
Brand: Tuft & Needle
Role: Lead Designer
Channels: Klaviyo, email retention
Project: For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy.
Objective: Create a bold, high-impact BFCM visual system that could scale seamlessly across paid, social, and email channels while driving urgency, clarity, and conversion in a way that felt unmistakably Mando.
Brand: Novus Shoes
Role: Lead Designer
Channels: Klaviyo, email retention, Shopify, web
Project: In a specific project, I got to spearhead the layout and design of an entire email flow of automated emails for a shoe brand. Using a brief provided, I designed each one in Figma and presented to client.
Objective: Design a cohesive, conversion-focused automated email flow that translated the client brief into a clear, engaging lifecycle experience aligned with the shoe brand’s visual identity.
Brand: Hugo Boss
Role: Lead Designer
Channels: Klaviyo, email retention
Project: For Mando’s 2024 Black Friday + Cyber Monday campaign, I helped develop the creative moodboard and overall visual direction, establishing a bold, high-contrast look that could flex across every platform. I designed the full suite of assets—from social ads and paid performance units to email graphics—ensuring consistency in typography, texture, color, and promo hierarchy.
Objective: Create a bold, high-impact BFCM visual system that could scale seamlessly across paid, social, and email channels while driving urgency, clarity, and conversion in a way that felt unmistakably Mando.
Web
selected work
Homepage design
Brand: Etoile
Role: Lead Designer
Channels: Shopify site ideation & launch
Objective: Design a homepage mockup that establishes the brand’s visual identity while showcasing an engaging, conversion-minded layout that guides shoppers toward purchase.
Pdp page
Brand: Vitality
Role: Lead Designer
Channels: Shopify site redesign, a/b test
Objective: Increase PDP conversion by redesigning the product gallery to improve clarity, hierarchy, and user engagement.
Blog Page
Brand: Mockup
Role: Lead Designer
Channels: Web blog page template
Objective: Design a web page that demonstrates how editorial content can seamlessly integrate shoppable experiences for customers.
