Performance Creative Systems
Building scalable, conversion-focused creative that connects brand storytelling with measurable growth.
Mando Black Friday 2024
Challenge
This campaign supported Mando’s Black Friday & Cyber Monday promotion, aimed at increasing visibility and driving conversions across paid and owned channels during a high-volume sales period.
Strategy
I led creative direction by developing a modular campaign system designed for rapid testing across placements. Messaging, layouts, and offer framing were structured so creative variations could easily adapt across paid social, lifecycle email, and web placements.
Impact
The modular system enabled faster creative iteration and allowed the team to scale top-performing concepts across multiple touchpoints while maintaining a cohesive brand experience during the campaign.
Winning concepts were expanded across paid, lifecycle, and onsite placements during the promotion window.
System Built
40+ campaign assets produced across paid, email, and web
12+ paid social ad variations testing messaging and offer framing
Lifecycle email visuals supporting BFCM promotion
Modular creative templates designed for rapid iteration
Performance Approach
Creative structured to test multiple hooks, messaging angles, and offer highlights
Designed for high readability in feed environments
Conversion-focused layouts emphasizing urgency and CTAs
Modular system enabling faster testing and optimization cycles
Mando Spray launch
Challenge
This campaign supported the launch of Mando Spray, aimed at increasing product visibility and driving conversion across paid and owned channels.
Strategy
I led creative direction by building a modular campaign system designed for testing across placements. Messaging and layouts were structured so creative variations could easily adapt across paid social, lifecycle email, and web placements.
Impact
The modular system enabled faster creative iteration and allowed the team to scale high-performing concepts across multiple channels while maintaining brand consistency.
System Built
25+ campaign assets produced across paid, email, and web
8+ paid social ad variations testing messaging and visual directions
Lifecycle email visuals aligned to launch messaging
Web assets for homepage banners and PDP placements
Modular templates designed for rapid iteration
Performance Approach
Creative structured to test multiple hooks, messaging angles, and layouts
Designed for fast readability in feed environments
Conversion-focused layouts emphasizing product benefits and CTAs
Modular system enabling faster testing and optimization cycles
Mando Mini Collection
Challenge
This campaign supported the launch of Mando’s mini-sized product collection, aimed at increasing product visibility and driving conversion across paid and owned channels.
Strategy
I led creative direction by developing a modular campaign system designed for testing across placements. Messaging, layouts, and product storytelling were structured so variations could easily adapt across paid social, lifecycle email, and web placements.
Impact
The modular system enabled faster creative iteration and allowed the team to scale top-performing concepts across multiple channels while maintaining a cohesive brand experience.
System Built
20+ creative assets produced across paid, email, and web
10+ paid social ad variations exploring messaging and layout directions
Lifecycle email visuals aligned with launch messaging
Homepage banners and promotional web placements
Modular asset templates designed for rapid iteration
Performance Approach
Creative structured to test multiple messaging angles and visual hierarchies
Designed for high readability in scroll environments
Conversion-focused layouts emphasizing product benefits and offer clarity
Modular design system enabling faster testing and optimization cycles
Product Launch
Challenge
This campaign supported a new scent launch designed to create visibility and drive conversions across paid and owned channels.
Strategy
I led the creative direction by developing a modular system in Figma that balanced performance-focused messaging with strong brand storytelling to tie scent into evergreen products brand loyalty. Rather than designing one-off assets, the goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Web assets like homepage banners and pdps
Iterative creative directions for testing
Performance Approach
Designed for rapid readability in feed environments
Emphasis on visual hierarchy and conversion-focused layouts and cta’s
Built flexible templates to enable faster optimization cycles
Lume + Mando Social Performance
Challenge
These ads supported evergeen stills designed to increase visibility and drive conversions across paid and owned channels.
Strategy
I owned designs by developing a modular system that balanced performance-focused messaging with strong brand storytelling. Within each asset, the goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Iterative creative directions for testing
