Performance Creative Systems
Building scalable, conversion-focused creative that connects brand storytelling with measurable growth.
Mando Black Friday 2024
Challenge
This campaign supported a key seasonal push for Black Friday & Cyber Monday sale designed to increase visibility and drive conversions across paid and owned channels.
Strategy
I led the creative direction by developing a modular system that balanced performance-focused messaging with strong brand storytelling. Rather than designing one-off assets, the goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Iterative creative directions for testing
Performance Approach
Designed for rapid readability in feed environments
Emphasis on visual hierarchy and conversion-focused layouts and cta’s
Built flexible templates to enable faster optimization cycles
Mando Spray launch
Challenge
This campaign supported a product launch designed to create visibility and drive conversions for new product across paid and owned channels.
Strategy
I led the creative direction by developing a modular system that balanced performance-focused messaging with strong brand storytelling to connect product with Mando brand. The goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Web assets for homepage banners and pdps
Iterative creative directions for testing
Performance Approach
Designed for rapid readability in feed environments
Emphasis on visual hierarchy and conversion-focused layouts, hooks and cta’s
Built flexible templates to enable faster optimization cycles
Mando Mini Collection
Challenge
This campaign supported a launch of mini sized products designed to increase visibility and drive conversions across paid and owned channels.
Strategy
I led the creative direction by developing a modular system that balanced performance-focused messaging with specific, targeted brand storytelling. The goal was to create flexible creative that could adapt across placements and pair with evergreen bundles.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Web homepage banner variations
Iterative creative directions for testing
Performance Approach
Designed for rapid readability in feed environments
Emphasis on visual hierarchy and conversion-focused layouts and cta’s
Built flexible templates to enable faster optimization cycles
Product Launch
Challenge
This campaign supported a new scent launch designed to create visibility and drive conversions across paid and owned channels.
Strategy
I led the creative direction by developing a modular system in Figma that balanced performance-focused messaging with strong brand storytelling to tie scent into evergreen products brand loyalty. Rather than designing one-off assets, the goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Web assets like homepage banners and pdps
Iterative creative directions for testing
Performance Approach
Designed for rapid readability in feed environments
Emphasis on visual hierarchy and conversion-focused layouts and cta’s
Built flexible templates to enable faster optimization cycles
Lume + Mando Social Performance
Challenge
These ads supported evergeen stills designed to increase visibility and drive conversions across paid and owned channels.
Strategy
I owned designs by developing a modular system that balanced performance-focused messaging with strong brand storytelling. Within each asset, the goal was to create flexible creative that could adapt across placements.
Impact
This system allowed the campaign to scale efficiently across multiple touchpoints while maintaining a cohesive brand experience.
System Built
Paid social ad concepts and variations
Email campaign visuals aligned to launch messaging
Iterative creative directions for testing
